Logo Quiz: 40 Brand Trivia Questions to Test Your Logo IQ

Q1. What does the logo of Apple represent, and why does it have a bite taken out of it?

✅ Answer: The bite was added for scale, so people wouldn't mistake the apple for a cherry or tomato.

💡 Designer Rob Janoff created the logo in 1977. The bite also plays on the computer term "byte", though Janoff admitted that was a happy coincidence rather than the original reason.

Q2. What do the four overlapping rings in the Audi logo represent?

✅ Answer: The merger of four independent motor manufacturers in 1932 to form Auto Union.

💡 The four founding companies were Audi, DKW, Horch, and Wanderer. They merged during the Great Depression to form Auto Union, which eventually became the modern Audi brand.

Q3. What is the origin of the blue and white quadrants in the BMW logo?

✅ Answer: They represent the state colors of Bavaria, Germany, arranged in a reverse sequence.

💡 While a popular myth suggests the logo represents a spinning airplane propeller against a blue sky, the design actually mirrors the Bavarian national flag. The quadrants are reversed because local trademark laws forbade using official state symbols in a commercial logo.

Q4. Which animal is featured on the Porsche crest?

✅ Answer: A horse.

💡 The Porsche crest features a rearing black horse, which is the symbol of Stuttgart, Germany, where the company is headquartered. The crest is based on the coat of arms of the Free People's State of Württemberg.

Q5. What do the stars in the Subaru logo represent?

✅ Answer: The Pleiades star cluster.

💡 "Subaru" is the Japanese name for the Pleiades constellation, also known as the Seven Sisters. The logo features six stars because only six are visible to the naked eye, representing the six companies that merged to form Fuji Heavy Industries.

Q6. What is the hidden symbol in the Cisco logo?

✅ Answer: The Golden Gate Bridge.

💡 Cisco was founded in San Francisco, and its name is short for the city. The vertical lines of the logo represent both digital signals and the towers of the iconic Golden Gate Bridge.

Q7. What does the name and logo of Bluetooth originate from?

✅ Answer: A 10th-century Scandinavian king, Harald Bluetooth, and his runic initials.

💡 King Harald united warring Scandinavian tribes, much like Bluetooth unites computers and devices. The logo merges the Nordic runes for H (ᚼ) and B (ᛒ), representing the king's initials.

Q8. Which bird is featured on the logo of Twitter (now X)?

✅ Answer: Larry the Bird (representing Larry Bird of the NBA).

💡 Before the rebranding to "X", Twitter's iconic blue bird logo was officially named Larry after NBA Hall of Famer Larry Bird of the Boston Celtics.

Q9. What is depicted in the logo of Bluetooth chipmaker Intel?

✅ Answer: An elliptical swirl representing a computer chip's orbits.

💡 Intel's classic logo featured a lowered "e" symbol, which was redesigned into a circle of swirl orbits, representing the movement of electrons and chips.

Q10. What does the logo of Android represent?

✅ Answer: A friendly robot designed to be open-source and easily customizable.

💡 Designer Irina Blok created the green Android robot in 2007. The design was inspired by restroom door pictograms and was made open-source, allowing anyone to dress it up.

Q1. What is the mascot on the Pringles potato chip can named?

✅ Answer: Julius Pringles.

💡 The iconic mustached man on the Pringles tube is named Julius Pringles. He received a major minimalist logo redesign in 2020, losing his hair but keeping his signature mustache.

Q2. What is hidden in the logo of the ice cream brand Baskin-Robbins?

✅ Answer: The number "31" in pink.

💡 The pink portions of the letters B and R form the number 31, representing the company's signature philosophy of offering a different ice cream flavor for every day of the month.

Q3. What are the two colors of the Domino's Pizza domino tile, and what do the three dots represent?

✅ Answer: Red and blue, with three dots representing the original three stores.

💡 Domino's was founded in 1960. The plan was to add a dot for every new franchise store opened, but rapid expansion made this impossible, so the dots were capped at three.

Q4. What is the animal featured on the logo of Toblerone chocolate?

✅ Answer: A bear.

💡 If you look closely at the mountain graphic (the Matterhorn) in the Toblerone logo, you will see a bear standing on its hind legs. Bern, Switzerland, where the chocolate is made, is known as "The City of Bears".

Q5. What do the two arrows in the Subway logo represent?

✅ Answer: Entering and exiting the sandwich shop.

💡 The arrows on the "S" and "Y" symbolize entering and leaving the subway or sandwich shop, representing fast service and transit.

Q6. Which mythical creature is featured in the Starbucks logo?

✅ Answer: A twin-tailed mermaid (Siren).

💡 Starbucks was founded in Seattle, a historic port city. The founders chose a 16th-century Norse woodcut of a twin-tailed siren to represent the seafaring history of coffee trading and the alluring call of the brew.

Q7. What is the shape of the logo for French cheese brand "The Laughing Cow" (La Vache Qui Rit)?

✅ Answer: A red cow wearing round earrings that depict the cheese boxes.

💡 The Laughing Cow is a red, happy cow wearing earrings that show boxes of the cheese itself, creating an infinite visual loop (droste effect).

Q8. What does the Pepsi globe logo represent in its design theory?

✅ Answer: Earth's magnetic field, feng shui, and the theory of relativity (according to a leaked design brief).

💡 In 2008, Pepsi paid $1 million for a rebranding brief titled "Breathtaking Design Strategy" that explained the logo in terms of the earth's geodynamics, gravity, and expanding universe.

Q9. What is the main color of the Coca-Cola logo, and why was it chosen?

✅ Answer: Red, originally chosen because tax authorities painted Coke barrels red to distinguish them from alcohol during transport.

💡 In the late 19th century, alcohol was heavily taxed in the US, while soft drinks were not. Coca-Cola painted its barrels red so tax agents wouldn't tax them during shipping.

Q10. What does the logo of the brand Chupa Chups lollipops look like, and who designed it?

✅ Answer: A daisy shape with the name inside, designed by surrealist artist Salvador Dalí.

💡 In 1969, Spanish artist Salvador Dalí designed the famous daisy-shaped logo on a piece of newspaper. He insisted that the logo be placed on top of the wrapper rather than the side so it would always be fully visible.

Q1. What is the logo of luxury brand Versace inspired by?

✅ Answer: Medusa, a mythological Greek creature.

💡 Founder Gianni Versace chose Medusa because she made people fall in love with her and could not look away. He hoped his clothing line would have the same mesmerizing effect on customers.

Q2. What are the initials used in the interlocking monogram of Chanel?

✅ Answer: Two interlocking "C"s.

💡 The monogram stands for Coco Chanel, the nickname of the fashion house's founder, Gabrielle Chanel. The logo was designed by Coco herself in 1925.

Q3. What is the signature symbol of the luxury brand Hermès?

✅ Answer: A horse-drawn carriage (Duc carriage) and rider.

💡 Hermès started as an equestrian harness workshop in Paris in 1837. The horse carriage logo, introduced in the 1950s, pays tribute to these horse-harness origins.

Q4. Which animal is the logo of sportswear brand Puma?

✅ Answer: A leaping cougar (puma).

💡 The leaping puma symbolizes speed, strength, and agility, which are key themes for athletic apparel and shoes.

Q5. What does the interlocking "LV" monogram of Louis Vuitton represent?

✅ Answer: The founder's initials, created to prevent counterfeiting of their luxury luggage.

💡 Georges Vuitton designed the monogram in 1896 to honor his late father, Louis. It was one of the earliest examples of corporate brand security.

Q6. What is the logo of Nike called, and how much did the designer get paid for it originally?

✅ Answer: The Swoosh, and the designer was paid $35.

💡 Graphic design student Carolyn Davidson designed the Swoosh in 1971. She was paid $35 by Nike founder Phil Knight. Years later, Knight gave her a gold Swoosh ring with diamonds and Nike stock as a thank you.

Q7. What does the logo of Lacoste depict, and what is its origin?

✅ Answer: A green crocodile, inspired by founder René Lacoste's nickname "The Crocodile".

💡 Tennis legend René Lacoste was nicknamed "The Crocodile" by the press because of a bet involving a crocodile-skin suitcase. He had a crocodile embroidered on his court jackets, launching the brand.

Q8. What is the logo of sportswear brand Adidas composed of?

✅ Answer: Three parallel stripes (stripes represent a mountain, symbolizing challenges to overcome).

💡 Originally, Adidas bought the three-stripe design from Finnish footwear brand Karhu Sports in 1952 for the equivalent of €1,600 and two bottles of whiskey.

Q9. What is the animal featured in the logo of clothing brand Hollister?

✅ Answer: A flying seagull.

💡 The seagull represents Southern California beach culture and surfing lifestyles, which form the core identity of the brand.

Q10. What is depicted in the logo of luxury jewelry brand Tiffany & Co.?

✅ Answer: A specific shade of light medium robin's-egg blue (Tiffany Blue) and a silver bow.

💡 Tiffany Blue is a trademarked color (PMS 1837, matching the year Tiffany was founded). It is used on their iconic boxes, representing luxury and prestige.

Q1. Which castle is featured in the opening logo of Walt Disney Pictures films?

✅ Answer: Cinderella Castle (or Sleeping Beauty Castle).

💡 The castle represents fairy tales and magic. It is modeled on Germany's Neuschwanstein Castle and is the centerpiece of Disney theme parks.

Q2. What is the animal in the Metro-Goldwyn-Mayer (MGM) film opening logo?

✅ Answer: A roaring lion.

💡 MGM has used several real lions in its logo since 1916. The most famous one, named Leo, has appeared in their movie openings since 1957.

Q3. What do the colorful feathers in the NBC logo represent?

✅ Answer: A peacock.

💡 The peacock was introduced in 1956 to encourage people to buy color television sets. The six feathers represent the network's six divisions at the time.

Q4. What is depicted in the logo of the Olympic Games?

✅ Answer: Five interlocking rings of blue, yellow, black, green, and red on a white background.

💡 Designed by Pierre de Coubertin in 1913, the rings represent the five participating continents. Every country in the world has at least one of these six colors (including white) in its national flag.

Q5. What does the silhouette in the NBA logo represent?

✅ Answer: Lakers legend Jerry West.

💡 Designer Alan Siegel created the NBA logo in 1969, using a photo of Jerry West dribbling. While the NBA has never officially acknowledged West as the logo to avoid licensing fees, the designer has confirmed it.

Q6. What do the letters "ESPN" stand for, and what does the red stripe through the logo represent?

✅ Answer: Entertainment and Sports Programming Network, with the stripe representing motion and speed.

💡 ESPN was launched in 1979. The red line cutting through the letters represents a glowing speed graphic, suggesting live action and fast reporting.

Q7. Which musical instrument is featured in the logo of Guinness stout beer and the Republic of Ireland?

✅ Answer: A harp.

💡 The Brian Boru harp is the national symbol of Ireland. Guinness registered the harp trademark in 1876, which is why the Irish government had to use a mirror-image version of the harp as its official state seal to avoid copyright conflicts.

Q8. What does the logo of the record label "His Master's Voice" (HMV) depict?

✅ Answer: A dog (Nipper) listening to a gramophone.

💡 The logo is based on a painting by Francis Barraud showing his late brother's dog, Nipper, listening to a recording of his deceased master's voice on a phonograph, representing sound fidelity.

Q9. What does the logo of the movie studio DreamWorks depict?

✅ Answer: A boy fishing from the crescent moon.

💡 Originally, Steven Spielberg wanted a CGI image of a man on the moon, but artist Robert Hunt suggested a hand-painted boy instead, using his own son as the model.

Q10. What is the origin of the Paramount Pictures mountain logo?

✅ Answer: A childhood drawing of Ben Lomond mountain in Utah.

💡 Paramount's founder, W.W. Hodkinson, sketched the mountain on a napkin in 1914. The original logo had 24 stars surrounding the peak, representing the 24 contract actors signed with the studio at the time.

What makes a logo successful and timeless?

A successful logo is simple, memorable, versatile (works across mobile, print, billboard), and appropriate for the brand's industry.

What is the difference between a logo, a brand, and identity?

A logo is a graphic symbol used for identification. Identity refers to the overall visual system (colors, fonts). A brand is the corporate reputation, emotions, and customer experiences.

Why do companies redesign their logos so frequently?

To modernize their image, adapt to digital screens (which require simpler shapes), reflect a change in corporate direction, or connect with younger audiences.

What is the most expensive logo redesign in history?

Symantec reportedly spent $1.28 billion on their rebranding campaign, which included acquiring the VeriSign checkmark and embedding it in their logo.

What is the difference between a logomark and a logotype?

A logomark is a graphic symbol without text (like Nike's Swoosh). A logotype (or wordmark) is the brand name written in a custom font (like Google or Coca-Cola).

Who designed the famous recycling symbol?

Gary Anderson, a 23-year-old college student, designed the Mobius loop recycling symbol in 1970 for a design competition.

Why are so many fast-food logos red and yellow?

Because color psychology shows that red stimulates appetite and urgency, while yellow evokes feelings of happiness and friendliness.

What is the oldest logo still in active use today?

The red triangle logo of Stella Artois beer has been in use since 1366, making it one of the oldest active trademarks in the world.